Friday, March 30, 2012

Italian luxury brand Prada


Prada is Italy's most famous luxury brands, the most exciting year quarter of Milan Fashion Week Prada show. Prada swept the world, Japan, Taiwan and other places it would be crazy, in the back streets nylon bag Prada . But very few people know the history of Prada originated in 1913, and is to manufacture high-grade leather products started.Prada the characteristics of men, is the simple yet classic design of younger, such as Naples, Italy, 1960s style suit, designer Miuccia Prada , with the flexibility modern material, retro, new meaning can be said to create a unique fashion style.Prada attaches great importance to product quality, Prada , fashion accessories are in Italy, the highest level of factory production, which is why the wear on Prada products will feel comfortable reasons. Despite the emphasis on style, brand rejuvenation, but the standard of quality and durability is still a special focus on the integrity of the service is started by high leather PRADA, still pay attention to the traditional.Prada can be described as an old, but because it produced the pursuit of perfection, both young and old, the Prada brand awareness is no less than any other brand. Back Prada brand history, we must talk about from the beginning of the twentieth century ...Italian family-oriented, the fashion industry is no exception, Prada is one of the representatives. Embryonic Prada in the early 20th century, was active for the commercial trade and transport business travel frequently, founder Mario Prada began to manufacture a range of handmade leather goods for travel, and a boutique was opened in 1913. In the 1970s, the fashion environment changes, Prada near the verge of bankruptcy in 1978, Miuccia Prada , her husband, Patrizio Bertelli, took over the Prada , led by Prada towards a new milestone.Miuccia Prada took over the Prada is still popular in Europe, the generations of the family, if there is no innovation and breakthrough, it is easy to decline. Miuccia Prada attempts to find a traditional leather novel material, after multiple attempts, found in the material from the Air Force parachute nylon fabric, lightweight and durable as the foundation of a gun, black nylon bag red! Prada until 1989, launched the first autumn and winter fashion show, a reversal of the time trend of the design won a lot of praise; the 1990s, the name of "Less is More" slogan minimalism emerged. Prada simple, with an uniform aesthetic design exactly coincide with the trend. In 1993, Prada , autumn and winter men's and men's series, a moment's men and women, accessories become the pursuit of the best pop simplicity and modern style; the late 1990s, the sports fashion fever, Prada launched the Prada Sport line, both functional and popular design, resulting in a whirlwind.Prada brisk performance was mainly due to the Prada design with the modern lifestyle, blending water and milk, not only in the fabrics, colors and styles work behind the design philosophy of life that happened to fit the modern pursuit of immediate practical appearance with the popular double mentality, to achieve the perfect balance between function and aesthetics, is not only a fashion show, it is the ultimate in modern aesthetics.


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