PRADA - historical heritage

Prada (PRADA) swept the world, Japan, Taiwan, is crazy, people are in the back streets PRADA nylon bag. But few people know, PRADA historical origins in 1913, and the manufacture of leather products is started. Attaches great importance to the quality of PRADA products, the highest level in Italy production plant, which is why the product will feel comfortable wearing PRADA very reason.

Despite the emphasis on style, brand rejuvenation, but it is still the standard of quality and durability, in particular, focus on the full after-sales service, which is started with high leather PRADA, still pay attention to tradition.Italian family-oriented concepts, fashion industry is no exception, Prada is one of the representatives. Prada embryonic in the early 20th century, was active in commercial trade and transport business travel frequently, founder Mario Prada began making a series of handmade leather goods for travel, and in 1913 opened a boutique.

70 years, the fashion environment changes, Prada near the verge of bankruptcy in 1978, Miuccia Prada took over her husband, Patrizio Bertelli common Prada, Prada led towards a new milestone.PRADA Miuccia took occasion, Prada is still a small brand popular in Europe, the intergenerational family, if not some innovation and breakthroughs, it is easy to decline. Miuccia try to find different and traditional leather original material, after multiple attempts to parachute from the Air Force to use the material found in nylon fabric, the lightweight, durable as the foundation, "a black nylon bag," the rage!

Prada was launched in 1989 until the first autumn and winter fashion show, a reversal of the trend of the design was to win a lot of praise. 90 years, the name of "Less is More" slogan, minimalism emerged, while the Prada simple, uniform with an aesthetic design just like coincides with the trend. In 1993, Prada men's and men's shoes, autumn and winter series, a moment's men and women, fashion and accessories to become the best modern minimalist and modern style; the late 1990s, sports fashion fever, Prada introduced Prada Sport series, both functional and popular design, resulting in a whirlwind.

Prada Prada brisk performance was mainly due to the design of water and milk with the modern lifestyle, blending, not only in the fabrics, colors and styles work, the design philosophy of life that happened to fit behind the pursuit of immediate practical appearance with the popular double attitude.Function and aesthetics in perfect balance between not only the fashion show, more modern aesthetic. The corporate brand in the world brand laboratory (World Brand Lab) prepared in 2006, "World Top 500 Brands" list ranked one hundred and forty fifth