Prada listed in Hong Kong have only been 0.5 times subscribed

The famous Italian luxury brand Prada (Prada) listed in the Hong Kong Stock Exchange [134.30 1.90% June 24, 2009, opened at HK $ 39.5 million, unchanged from the offer price, and ultimately closing at HK $ 39.6, up 0.253%.

It is reported that, Prada23 final decision on the pricing of the lower IPO price range per share of HK $ 39.5. The lukewarm response Prada (1913.HK) public offering of stock, the market is only 0.5 times subscribed.

Patrizio Bertelli, Prada chief executive officer, told the media after the listing ceremony, Greater China's luxury market is optimistic about the IPO beneficial to the future stability of the luxury market and the reasonable pricing of the company shares.

However, Prada6 23 announcement that the funds raised HK $ 16.7 billion, compared with the originally planned to raise funds to reduce the scale of 20%. Prada initial offer price range of HK $ 36.5-48, and later narrowed to HK $ 39.5-42.25. Public offering of part of the stock subscribed, which is equivalent to about 50% of the total number of options to subscribe for. Public Offering subscribed part has been re-assigned to the International Placing, the international placing tranche increased to 95%.

Previously, famous luggage brands Samsonite Samsonite [14.12 -1.26%] (1910.HK) listed in Hong Kong on June 16. Samsonite also because of the small investors deserted the offer price range of HK $ 13.5-17.5 narrowed to 14.5-15.5 Hong Kong dollar, and eventually choose to move the lower limit of the price range of 14.5 to HK $ pricing.

Internationally renowned luxury brands get together to Hong Kong market, in addition to Prada, Samsonite, the famous fashion brand shoes JimmyChoo also announced that in Hong Kong listing