Thursday, March 15, 2012

Luxury goods giant Prada initial public offering in Hong Kong


According to sources directly involved in the program, the Italian luxury goods company Prada is expected to submit the listing application, the initial public offering in Hong Kong, the prospectus, a total of up to $ 2 billion on Friday.

The sources said that before the listing in June, Prada will be first submitted to the Hong Kong Stock Exchange IPO publicly listed on the application documents.

Temporarily unable to contact Prada comments here.

This is the first Italian companies listed in Hong Kong. Prior to this, overseas companies UC RUSAL UCRUSAL and the French skin care products retailer L'Occitane, they expect to raise funds from wealthy Asian investors and benefit from higher stock prices.

The Group is able to raise at least 1.2 billion euros ($ 1.7 billion), and to secure the equivalent of 2011 expected core earnings of at least 12 times the stock, in line with the luxury industry price-earnings ratio of 12.5 times the basic.

Prada fashion company operating PatrizioBertelli and designer MiucciaPrada, there are 1/3 of the company's 326 outlets located in the Asia-Pacific region, Asia-Pacific region is the fastest growing market.

CLSA Brokerage Prada has appointed a member of the Bank of Italy is also the Board of Directors of UniCredit and Intesa Sanpaolo, Italy, banks, Goldman Sachs and the French agricultural credit bank's IPO, the joint book-running manager and global coordinator.

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