Prada plans as early as May, listed in Hong Kong

Italian luxury brand Prada announced 2010 net profit rose more than doubled, mainly due to the Asian market, a sharp rise in sales. And Prada formally announced in January this year, will be listed in Hong Kong, which also proved that the Asian market can be described in terms of luxury brand-name contested. According to British media reported on March 29, Prada plans early in May to go to Hong Kong listed.

Prada plans to go to Hong Kong listed early in May

Prada plans to go to Hong Kong listed early in May

Italian luxury fashion brand Prada announced a 2010 net profit rose more than doubled, mainly due to the Asian market, a sharp rise in sales. The net profit shot up 150 percent to 250.8 million euros, operating profit rose 84.7 percent to 535.9 million euros. The company announced last month operating income climbed 31.1% to € 2 billion, especially in Asia, an increase of 63 percent to 646 million euros.

As early as October last year, there is news of Prada CEO Patrizio Bertelli in selecting a suitable place of listing between Milan and Hong Kong. Prada in January this year, "once again announced that it will publicly traded again," the word emphasizes the Prada not only for the first time announced that you want to plan the market. Prada to be listed just like crying wolf coming, since 2000, it has at least four times listed attempted experience. And this announced plans listed at the Stock Exchange of Hong Kong, this also proves that the Asian market can be described in terms of luxury brand-name contested. According to British media reported on March 29, the luxury brand Prada plans early in May to go to Hong Kong listed.